BA Advertising & Digital Marketing

This program prepares students for careers in the dynamic field of advertising and digital marketing. Students learn traditional advertising principles alongside modern digital marketing techniques including social media marketing, content strategy, SEO/SEM, email marketing, and digital analytics. The curriculum combines creative development with data-driven marketing approaches. Through practical campaigns and industry projects, students build portfolios demonstrating their creative and analytical abilities. The program emphasizes current trends in digital marketing, consumer behavior, and brand strategy, preparing graduates for the evolving marketing landscape.